Show Me Some Data

My company uses research to understand their customer. They mainly use primary research where they survey their customers to see if they received satisfaction while viewing the show and visiting the facility.

I think that they would gain a lot more if they engaged in secondary research where they looked at studies that have already been done and they can use this information to improve on servicing the customer. They can see how other theatres increased their attendance to shows and what marketing strategies they used to fill more seats. It is important to learn from others who were successful and most importantly it’s free.

Dr. Rosling gained a tremendous amount of information while studying his data. He was able to compare a lot of the counties side by side and see how they differed and changed over time.

By breaking down the data the way he did, he explained that we could not solve world issues by thinking of it in a regional way but more so by breaking down the regions into the relative countries and solving the life expectancy crisis.

For my marketing plan I will use the various recourses that is available to me to collect data. I will use the Internet and use all valid data that I could find. I will use the library and use scholarly journals to find any studies that were related to my market plan. I will make sure that all of the information I find is legitimate and applicable to the market plan.

Dr. Rosling showed how important data could be in tracking progression in a country. This can definitely be used in Marketing since you can view how well or how poorly your client or company is progressing. Data is an essential part in Market Research. This video and the analysis of my company showed how important it is to make use of research and incorporate it into your market plan.