Brand Value

Brands become valuable by their popularity, and the reputation they maintain once the public knows them. They become valuable once they are reputable and are able to use its name to make a profit by selling products and services. A brand like Apple, Microsoft, The Gap, have all built a reputation for carrying products that the public wants to purchase, thus making their brand valuable. When they announce new products the market pays attention.

Brands create good products and services to make it valuable. Once the brand is established as a reputable institution, it can create value by releasing its products and services.

Some of my favorite brands are Club Monaco, TopMan, Apple, French Connection, and Ralph Lauren. They always create products that I like. It has gotten to the point where I don’t even look at other brands unless I get a suggestion. The clothing brands I named always fit me the way I want the clothes to fit and they are always stylish. I always find something that I want there. Apple is just a good brand because all of their products are cool and easy to use.

Brands probably should be on a balance sheet because the popularity of your brand does have some affect on how your company will perform. If you are a popular brand, odds are you will be doing better than non-recognizable brands. This is something that should be incorporated in a balance sheet because you can put some monetary value on this.