Sunday, January 29, 2012
Saturday, January 28, 2012
Friday, January 27, 2012
Apple as a company controlling their pricing
A company that I firmly believe in and I’m pretty sure everyone is familiar with is Apple. They have created a reputation for themselves where people will buy any of their latest products just because it’s cool. They made being a technology geek very popular. They create a beautiful symphony for their customers. They provide great customer service when you are buying their products. They have good trouble shooting with the Apple store so you always have someone to help you at the Genius Bar. They are always updating their products every year so you have the most up to date version. They are in such high demand with their products and it doesn’t seem like they are slowing down.
Apple has the standard in mp3 players. When someone thinks of an mp3 player they think of Apple’s iPod. When people think of a tablet they think of Apple’s iPad. Also, their MacBook Pros are slowly becoming the favored computer when it comes between a Mac and a PC. The iPhone is one of the most popular touch screen phones available. Everything they create becomes the best product to use in that category.
The target audience for the company’s market audience is very broad. Everyone can use Apple products and they Market it in different ways. When it came to the release of the iPhone 4, Apple marketed the Facetime feature by showing a grandfather communicating with his daughter and his granddaughter. That was very family oriented and showed how a telephone can keep families in touch.
The tangible products Apple offers are the iPod, iTouch, iPhone, iPad, MacBook, iMac, and Apple TV. These are all very popular products and everyone in America is familiar with this line of products. They sell very well and there are always updated versions of the products being released.
The prices of Apple’s products rarely change. They don’t even do big sales during Black Friday. That just goes to show you how much of a demand they have on the market that they don’t even need to lower their prices or offer incentives to compete in the Market. They do offer reasonable prices if you look at what you’re getting for your money but people pay the process Apple demands no matter what.
Apple does have a unique approach to the way they communicate with their target audience. First and foremost, when a new product is released, they announce it at their annual conference. Everyone always makes a big deal out of this conference and it is highly covered by the media. After that they run a couple of TV ads and everyone feeds into the Apple frenzy. People go so far as to wait in line for hours for the release of one of their products. I’m ashamed to say that even I have done this.
Apple is just a great company with great products that is marketed well. This just goes to show that great products will market themselves. Every company should strive to follow in Apple’s footsteps.
Sunday, January 22, 2012
Monday, January 16, 2012
CES - Samsung's Smart Window
Check out this AMAZING new product!!! How do you think this will be Marketed? What if this product was made by Apple? Would they need to market it much since everyone loves their products so much? Can Samsung succeed with this product being their brand isn't as powerful as Apple?
Product Life Cycle: When a new product arises
A product that I use a lot would probably be my videogame console. Right now I own a Nintendo Wii because I have always been a fan of the games that Nintendo has made. Something they had over the other systems that are available is that they had their own games such as Super Mario, Zelda, Donkey Kong, Kirby, and all of the other Nintendo franchise games.
My Nintendo Wii will probably become obsolete when the next videogame system is released. It will have better graphics, better games, better capabilities, and the Wii will just be old news. Before I had my Wii I had a Nintendo GameCube and that was useless after the Wii came out. With the Wii I was also able to play my old GameCube games so there was no point in me still using my GameCube.
Technology has definitely affected product development because technology is always advancing. New technology is always released that is faster, and easier to use making old products obsolete. In the videogame world, the new product is always marketed and the old is scrapped from the company’s marketing plans.
Product development is affected by shorter life cycles because by the time something new is released the old products have to be put on the backburner for production of the new product. This is very interesting for the customer because if they get the product too late, a new product will be out with better capabilities and they may not have any support for the product they just purchased.
Saturday, January 14, 2012
Tuesday, January 3, 2012
Monday, January 2, 2012
The Importance of Market Positioning
Market Positioning is very important in regard with where you stand with your competitors. Your market position helps define where you are with the market and where you are with your customers.
The Market position is essentially your identity and how you measure up to the rest of the competition.
The company I work for is one of a kind because they are one of the only non-profit theatres in the city. However, there are plenty of other venues in Indianapolis and that is where they fall short. The for-profit arenas, clubs, and anywhere else performances can be had has a bigger budget and can bring in bigger acts and put on different performances.
The position for the theatre is in good standing I believe among the other non-profit organizations; but in comparison to the other venues in the city, the theatre can barely compete. This is where good marketing can help improve the positioning of this company. The marketing in general can increase the standing of the theatre in the Indianapolis community.
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