Market Positioning is very important in regard with where you stand with your competitors. Your market position helps define where you are with the market and where you are with your customers.
The Market position is essentially your identity and how you measure up to the rest of the competition.
The company I work for is one of a kind because they are one of the only non-profit theatres in the city. However, there are plenty of other venues in Indianapolis and that is where they fall short. The for-profit arenas, clubs, and anywhere else performances can be had has a bigger budget and can bring in bigger acts and put on different performances.
The position for the theatre is in good standing I believe among the other non-profit organizations; but in comparison to the other venues in the city, the theatre can barely compete. This is where good marketing can help improve the positioning of this company. The marketing in general can increase the standing of the theatre in the Indianapolis community.
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