A company that I firmly believe in and I’m pretty sure everyone is familiar with is Apple. They have created a reputation for themselves where people will buy any of their latest products just because it’s cool. They made being a technology geek very popular. They create a beautiful symphony for their customers. They provide great customer service when you are buying their products. They have good trouble shooting with the Apple store so you always have someone to help you at the Genius Bar. They are always updating their products every year so you have the most up to date version. They are in such high demand with their products and it doesn’t seem like they are slowing down.
Apple has the standard in mp3 players. When someone thinks of an mp3 player they think of Apple’s iPod. When people think of a tablet they think of Apple’s iPad. Also, their MacBook Pros are slowly becoming the favored computer when it comes between a Mac and a PC. The iPhone is one of the most popular touch screen phones available. Everything they create becomes the best product to use in that category.
The target audience for the company’s market audience is very broad. Everyone can use Apple products and they Market it in different ways. When it came to the release of the iPhone 4, Apple marketed the Facetime feature by showing a grandfather communicating with his daughter and his granddaughter. That was very family oriented and showed how a telephone can keep families in touch.
The tangible products Apple offers are the iPod, iTouch, iPhone, iPad, MacBook, iMac, and Apple TV. These are all very popular products and everyone in America is familiar with this line of products. They sell very well and there are always updated versions of the products being released.
The prices of Apple’s products rarely change. They don’t even do big sales during Black Friday. That just goes to show you how much of a demand they have on the market that they don’t even need to lower their prices or offer incentives to compete in the Market. They do offer reasonable prices if you look at what you’re getting for your money but people pay the process Apple demands no matter what.
Apple does have a unique approach to the way they communicate with their target audience. First and foremost, when a new product is released, they announce it at their annual conference. Everyone always makes a big deal out of this conference and it is highly covered by the media. After that they run a couple of TV ads and everyone feeds into the Apple frenzy. People go so far as to wait in line for hours for the release of one of their products. I’m ashamed to say that even I have done this.
Apple is just a great company with great products that is marketed well. This just goes to show that great products will market themselves. Every company should strive to follow in Apple’s footsteps.
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