Monday, January 16, 2012

Product Life Cycle: When a new product arises


A product that I use a lot would probably be my videogame console. Right now I own a Nintendo Wii because I have always been a fan of the games that Nintendo has made. Something they had over the other systems that are available is that they had their own games such as Super Mario, Zelda, Donkey Kong, Kirby, and all of the other Nintendo franchise games.

My Nintendo Wii will probably become obsolete when the next videogame system is released. It will have better graphics, better games, better capabilities, and the Wii will just be old news. Before I had my Wii I had a Nintendo GameCube and that was useless after the Wii came out. With the Wii I was also able to play my old GameCube games so there was no point in me still using my GameCube.

Technology has definitely affected product development because technology is always advancing. New technology is always released that is faster, and easier to use making old products obsolete. In the videogame world, the new product is always marketed and the old is scrapped from the company’s marketing plans.

Product development is affected by shorter life cycles because by the time something new is released the old products have to be put on the backburner for production of the new product. This is very interesting for the customer because if they get the product too late, a new product will be out with better capabilities and they may not have any support for the product they just purchased.

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